Tuesday, April 21, 2009

Girl Skateboards Partners with Product(RED)


A couple of years ago I was looking into getting one of the brands I work for involved with product(RED). At the time it seemed nearly impossible as only the top brands of the world were involved and (RED) even said that they were not considering any new brands because they were already so booked up. That is some serious power behind a cause to be so exclusive.

Because of my past experience, I have serious respect for any brand that can release a limited edition product with (RED). One of the latest to join the ranks of brands like American Express, Apple, Converse, Windows and Starbucks is Girl Skateboards. They have joined forces again for 2009 to create a limited edition series of skate decks. Graphics are designed by art director Andy Jenkins who is stoked on the product because partnering with (RED) creates a really easy way for the company to contribute without changing who they are at their core. Wanting to give youth an easy way to help a good cause, Mike Carroll said "Hopefully with these boards we will be able to create some awareness and give other skaters the opportunity to contribute."

Monday, April 20, 2009

Sea Floor Ads Target Triathletes

Just wanted to apologize for the long gap between posts. Things have been busy at work and I have been doing a lot of triathlon training when I have been out of the office. I was getting ready for the Ford Ironman California 70.3, the longest race I have done up to this point. I had a great time and was thoroughly exhausted but can't wait to do it again on May 2nd for the XTerra West Cup in Vegas on May 2nd.

Since I have been spending so much time
with triathlon training lately, I thought I would write a post that profiles some cool uses of media placement within the triathlon community.


Back in November, Coffees of Hawaii put a floating coffee bar on the swim course at Kona during the week leading up to the Ironman Triathlon World Championship. Athletes warming throughout the week leading up to the race could score some caffeine infused beverages from the bar(They did it last year too. See pics.)

To ensure nobody would miss the hype-heavy, espresso-peddling raft bobbing near shore, it targeted swimmers with ads on the sea bed. AdRants (10/14/08)