Girl Skateboards Partners with Product(RED)

A couple of years ago I was looking into getting one of the brands I work for involved with product(RED). At the time it seemed nearly impossible as only the top brands of the world were involved and (RED) even said that they were not considering any new brands because they were already so booked up. That is some serious power behind a cause to be so exclusive.

Because of my past experience, I have serious respect for any brand that can release a limited edition product with (RED). One of the latest to join the ranks of brands like American Express, Apple, Converse, Windows and Starbucks is Girl Skateboards. They have joined forces again for 2009 to create a limited edition series of skate decks. Graphics are designed by art director Andy Jenkins who is stoked on the product because partnering with (RED) creates a really easy way for the company to contribute without changing who they are at their core. Wanting to give youth an easy way to help a good cause, Mike Carroll said "Hopefully with these boards we will be able to create some awareness and give other skaters the opportunity to contribute."