Ad Lessons, as Taught by Brassiers

I am a firm believer in the idea that the medium itself should be a part of the message and that good creative is always custom-tailored to each unique medium. I thought I would take a minute to illustrate this by sharing one of the Valentine's gifts I gave my wife. After she went to bed on Friday night I decided to place around 50 little Post-It notes all around the house that said some sweet nothings. I could have just left these random notes everywhere with no rhyme or reason as to placement but as I began placing the little yellow "I love you" ads, I realized that each placement should be unique to the message.

Why place a note that says "nice boobs" on the refrigerator when it could be thoughtfully placed in her bra and pantie drawer, a place where she is conscious of what her girls look like each day.

Why place a note that says "nice ass" on the TV in the living room when it could go on a place where her ass sits and gets toned...her bicycle seat.

And the last one, why place a note that says "I Love You" just anywhere when it can be placed on a photo from the day when we made the ultimate declaration of our love. She ate this stuff up.
Just some food for thought...and an opportunity to annoy my wife a little bit by putting her flashy red bra on the Internet.