I agree that the companies listed in the previous post are doing a great job in the social media space of putting out compelling content, being transparent, providing solutions, and engaging customers, but this week I discovered that a brand that is dear to me is using Twitter to provide its followers with the ultimate online utility. Others might not find it as amazing as I do but if you are a snowboarder who craves powder turns, first chairs and first tracks, You'll find Mammoth Mountain's Twitter feed totally invaluable.
The first bluebird day after a big dump is typically when the top of Mammoth and the backside of the mountain will open. Lifts open in a systematic order as weather permits and as ski patrol deems them safe. Getting first tracks sometimes requires sacrificing turns in lower parts of the mountain in order to wait in line at a lift that "might" open. If only there was a way to get notifications directly to your phone exactly when those chairs were going to open. Well, Mammoth has found a way...with the Mammoth Mountain Twitter feed.
Someone working for the mountain sends these real time updates, which I have been following for the last couple days and it appears as though the mountain does a diligent job making the updates (except when the updater is in a meeting).
Here are some examples of some updates that came today, a day that happened to be an epic powder day (that I missed because I am a working stiff).
How can your company's Facebook page, Twitter feed, or other social medium not just be an engagement tool but also provide your fans and followers with a useful tool that they can't live without?
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