It seems that every brand these days is trying to get into the social media space. The problem is, they have no idea what they are supposed to do with it once they are there. Now you're on Twitter, now you have a Facebook page...so what?! Very few brands actually even know why they are there. Social media is not a promotional tool, it is a relationship tool, for engagement and interaction with your customers.
Internet marketing strategist, Samir Balwani recently posted a list of ten big brands (that I agree with) that are effectively using these interactive web 2.0 tools.
1. Blendtec on YouTube
2. Burger King’s “Whopper Sacrifice”
3. Starbucks asks customers for their ideas
4. Sun Microsytems CEO blog
5. IBM employee blogs
6. Zappos on Twitter
7. Comcast on Twitter
8. Ford’s Public Relations
9. Graco on Flickr
10. Dell’s multi-platform approach
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you learned me somethin' new today. you're smart + hip.
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