Monday, February 16, 2009

Rob Dyrdek "DOES WORK" for Carl's Jr.

Rob Dyrdek, long time pro for DC Shoe Co. and Alien Workshop Skateboards is the star of some of the most entertaining, escapist hours on television. His shows, which previously included "Rob and Big" and currently include "Rob Dyrdek's Fantasy Factory," have been MTV hits. Rob is currently being featured in some of the fast feeder, Carl's Jr.'s latest promotions and online content.



Online content includes a video on Carl's website of Rob skating around and playing on crazy contraptions in a Happy Star costume in the Fantasy Factory. Other elements to the campaign include signature series collectible cups at Carl's restaurants. The partnership should prove to be a successful one since the target demo and lifestyle segment that watches Rob on TV is similar to that of the young, hungry, fast food grubber that frequents CJ's.

If you aren't familiar with Rob's shows, you should check out the Fantasy Factory on MTV. It is mindless fun, with the occasional technical skate session, celebrity guests (like Lamar Odom), and footage of people having more fun than you.

DO WORK, SON!
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2 comments:

  1. SkylerFebruary 24, 2009 at 10:18 AM

    Rob is at it again. In the latest Youtube video, Rob poaches a pop shuv-it nose grind on a bench inside a Carl's Jr. store.
    http://www.youtube.com/watch?v=wqy2oQQYTlc

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  2. SkylerFebruary 24, 2009 at 10:21 AM

    BTW, in a later post on this blog on the top-earners in action sports, Rob Dyrdek was not listed. My prediction is that he will be one of those top-ten earners by next year.

    http://planningforaction.blogspot.com/2009/02/action-sports-industry-really-has-blown.html

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